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Pendekatan CBBE.pdf

050902099.pdf
Preview of Pendekatan CBBE
🔗 Source: repository.ub.ac.id
📊 Size: 2.15 MB
👤 Author: suemphex
⬇️ Downloads: 95

Summary

Pendekatan Customer Based Brand Equity (CBBE) dalam pembentukan ekuitas merek pada pengguna produk fashion merek Capriasi cabang Cirebon membahas empat variabel ekuitas merek, yaitu kesadaran merek, asosiasi merek, perceived quality dan loyalitas merek, dan menemukan bahwa pendekatan CBBE telah sesuai dengan kebijakan perusahaan dan membuat merek Capriasi memiliki nilai lebih dibandingkan pesaingnya.

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Description

Pendekatan Customer Based Brand Equity (CBBE) dalam pembentukan ekuitas merek pada pengguna produk fashion merek Capriasi cabang Cirebon membahas empat...

Technical Information

  • File Format: PDF
  • File Size: 2.15 MB
  • Pages: 152
  • Language: PT
  • Author: suemphex
  • Total Downloads: 95
  • Last Updated: 5 hours ago

Document Overview

This PDF document about Pendekatan CBBE provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Pendekatan CBBE.

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