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munger_clickbait_10182018.pdf
Preview of Research from Princeton University
🔗 Source: csdp.princeton.edu
📊 Size: 668 KB
📄 Pages: 26 pages
⬇️ Downloads: 582

Summary

Researchers conducted two experiments to study the effect of clickbait on online media consumption, targeting people with a high preference for clickbait through Facebook ads and a sample from Amazon's Mechanical Turk. They found that older people and non-Democrats have a higher preference for clickbait, but exposure to clickbait headlines did not increase affective polarization, information retention, or trust in media. The study defined two types of clickbait: deceptive clickbait that withholds information and emotional clickbait that appeals to people's fears and emotions, particularly in relation to social groups. Despite concerns that clickbait could erode public trust in news media and increase polarization, the experiments observed null effects, suggesting that clickbait may not have the expected negative consequences.

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Researchers conducted two experiments to study the effect of clickbait on online media consumption, targeting people with a high preference for clickbait...

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  • File Format: PDF
  • File Size: 668 KB
  • Pages: 26
  • Language: EN
  • Total Downloads: 582
  • Last Updated: 1 week ago

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