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Shockvertising.pdf

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Preview of Shockvertising
🔗 Source: core.ac.uk
📊 Size: 539 KB
👤 Author: Paula Pérez-Sobrino
⬇️ Downloads: 59

Summary

Paula Pérez-Sobrino's paper explores the conceptual scaffolding of six shockvertisements raising awareness on environmental preservation, analyzing how advertisers use cognitive operations like metaphor and metonymy to convey messages. The study shows that these operations enable advertisers to downgrade people by attributing animal or plant characteristics, while enhancing animals and plants through the opposite process, ensuring a straightforward interpretation of the message by viewers from different countries and cultural backgrounds.

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Description

Paula Pérez-Sobrino's paper explores the conceptual scaffolding of six shockvertisements raising awareness on environmental preservation, analyzing how...

Technical Information

  • File Format: PDF
  • File Size: 539 KB
  • Pages: 34
  • Language: EN
  • Author: Paula Pérez-Sobrino
  • Total Downloads: 59
  • Last Updated: 5 hours ago

Document Overview

This PDF document about Shockvertising provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Shockvertising.

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