Sports Management.pdf

The sports industry is a large and growing sector with significant economic activity. Sports organizations and companies vary in size, from large multinational corporations to small local businesses. To survive and succeed in the market, it is essential for sports managers to have basic knowledge of management and marketing.

The book aims to analyze the fundamental principles of management and marketing and apply them to sports services and tourism through examples. It targets undergraduate students, sports managers, coaches, and those interested in understanding the sports market.

The book consists of six units, covering basic management principles, marketing, organizational behavior, and case studies from sports organizations and companies in Greece. The case studies include companies such as BodyTalk, the Kavala Basketball Association, and the PAOK sports club.

The book's second edition includes updates on the sports market, new chapters on communication, public relations, and corporate social responsibility, as well as case studies with research data from Greece. The book provides a comprehensive overview of the sports industry, covering topics such as market segmentation, consumer behavior, and marketing planning.

The six units of the book cover:
1. Basic management principles
2. Marketing principles and applications
3. Special topics in sports marketing
4. Organizational behavior
5. International sports management and research
6. Case studies from sports organizations and companies in Greece.

Overall, the book provides a detailed and concise summary of key information on sports management and marketing, with a focus on the Greek sports industry.