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Technological Change And Innovation In Consumer Magazine Publishing.pdf

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Preview of Technological change and innovation in consumer magazine publishing
🔗 Source: web.archive.org
📊 Size: 419 KB
👤 Author: Howard Cox and Simon Mowatt
⬇️ Downloads: 120

Summary

The findings highlight patterns of innovation in products and organizational structures, which differ from the "cultural industries" approach. The study reveals that technological discontinuities have affected the capabilities of both incumbent firms and new entrants, and that organizational practices from project-based firms have played a significant role in innovation-led industries. The UK consumer magazine industry has experienced significant growth, with the number of titles increasing from 2,112 to 3,229 between 1994 and 2003, driven by technological changes such as desk-top publishing and electronic file transfer. The industry has seen a shift from weekly to monthly magazine titles, and the establishment of flexible organizational models has enabled small and medium-scale enterprises to compete with international media conglomerates.

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Description

The findings highlight patterns of innovation in products and organizational structures, which differ from the "cultural industries" approach.

Technical Information

  • File Format: PDF
  • File Size: 419 KB
  • Pages: 36
  • Language: EN
  • Author: Howard Cox and Simon Mowatt
  • Total Downloads: 120
  • Last Updated: 6 days ago

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Technological guideTechnological tutorialchange guidechange tutorialinnovation guideinnovation tutorialconsumer guideconsumer tutorialmagazine guidemagazine tutorialpublishing guidepublishing tutorial

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