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Viral Marketing Success.pdf

11827-IranArze-English.pdf
Preview of Viral Marketing Success
🔗 Source: iranarze.ir
📊 Size: 212 KB
👤 Author: Administrators
⬇️ Downloads: 162

Summary

Viral marketing is an inexpensive method with a tremendous impact on consumer purchasing behavior, but literature on its cognitive, affective, and behavioral components is rare. This paper develops a cognitive-affective-behavior model of viral marketing, integrating tie strength, perceptual affinity, and emotions to investigate factors affecting the success of viral advertising. The research implies that tie strength, perceptual affinity, and emotions have strong effects on the success of viral advertising, providing marketers with a tool to develop effective viral campaigns.

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Description

Viral marketing is an inexpensive method with a tremendous impact on consumer purchasing behavior, but literature on its cognitive, affective, and behavioral...

Technical Information

  • File Format: PDF
  • File Size: 212 KB
  • Pages: 6
  • Language: EN
  • Author: Administrators
  • Total Downloads: 162
  • Last Updated: 1 week ago

Document Overview

This PDF document about Viral Marketing Success provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Viral Marketing Success.

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If you're interested in Viral Marketing Success, you might also want to explore:

Viral guideViral tutorialMarketing guideMarketing tutorialSuccess guideSuccess tutorial

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