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Wine Preference.pdf

33.-For-the-Love-of-Country-How-Origin-related-Affect-Influences-Consumer-Wine-Evaluation-and-Preference.pdf
Preview of Wine Preference
🔗 Source: academyofwinebusiness.com
📊 Size: 1.52 MB
👤 Author: Professor Johan Bruwer
⬇️ Downloads: 369

Summary

Two studies, one qualitative and one quantitative, found that positive feelings towards a country's origin positively influence consumer preference for wine, but associations with the country, people, and food can lower preferences. Cultural similarity enhances the effect of positive feelings on wine evaluation, while subjective wine knowledge has no moderating influence. The findings suggest that wine marketers can benefit from partnering with tourism managers to create positive feelings towards their wines' origin, particularly in similar cultures.

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Description

Two studies, one qualitative and one quantitative, found that positive feelings towards a country's origin positively influence consumer preference for wine,...

Technical Information

  • File Format: PDF
  • File Size: 1.52 MB
  • Pages: 10
  • Language: EN
  • Author: Professor Johan Bruwer
  • Total Downloads: 369
  • Last Updated: 3 weeks ago

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This PDF document about Wine Preference provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Wine Preference.

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