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Ткаченко Н.М., Левченко Н.М..pdf

Tkachenko_L.pdf

🔗 Source: ek-visnik.dp.ua

📊 Size: 331 KB

📄 Pages: 8 pages

⬇️ Downloads: 407

Summary

The article discusses the importance of reputation audit as a tool for managing the competitiveness of enterprises. A positive reputation provides additional competitive advantages, facilitates access to business resources, and protects economic interests. Most Ukrainian enterprises use a fragmented system of reputation risk management, whereas foreign companies successfully apply reputation management models. The authors emphasize the lack of uniform approaches to the interpretation of the concept of "reputational audit" and propose a definition based on a functional approach. The article outlines the types of reputational audit, its stages, and proves that its introduction contributes to effective management of reputational risks and competitiveness.

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Description

The article discusses the importance of reputation audit as a tool for managing the competitiveness of enterprises.

Technical Information

File Format: PDF
File Size: 331 KB
Pages: 8
Language: EN
Total Downloads: 407
Last Updated: 6 hours ago

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