Annex 2: Methodology (PDF, 288.9 KB).pdf

Big Debate – a five-year review of Public Service Broadcasting (2014-2018)" outlines its methodology in Annex 2. The methodology includes:

1. Research survey methodology:
- Technology Tracker: a quantitative face-to-face CAPI survey of 3,900 UK adults (aged 16+) measuring awareness, access, usage, and attitudes towards telecoms, internet, TV, and radio.
- PSB Tracker: a mixed methodology survey (50% online, 50% face-to-face) of 3,130 interviews (in 2019) to understand UK adults' satisfaction with PSB channels and their opinions on purposes and characteristics.

2. TV output and spend analysis:
- Data from PSB channels (BBC, ITV, Channel 4, Channel 5) and their portfolio channels.
- Exclusion of BBC HD and BBC One HD due to duplicated broadcast hours and spend.
- Inclusion of commercial PSB portfolio channels, online services, and BBC iPlayer.
- Data on first-run UK-originated content made available exclusively on online platforms.

3. TV and AV consumption analysis:
- TouchPoints 2018: an annual survey of 6,000 adults (15+), using a seven-day diary to capture media consumption and daily activities.

4. Listening analysis: RAJAR (not detailed in the provided text).

5. Podcast research:
- A survey conducted by Populus in March 2019, with 1,063 respondents (aged 18+) who listen to podcasts, using a 7-day diary and a short questionnaire to capture consumption and attitudes.