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37A-14-Final-Determination-Duff-Beer-2-September-20142.pdf
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🔗 Source: abac.org.au
📊 Size: 4.22 MB
📄 Pages: 52 pages
⬇️ Downloads: 89

Summary

The Alcohol Beverages Advertising Code (ABAC) Adjudication Panel made a final determination regarding a complaint about the name and packaging of "Duff Beer" by Woolworths Liquor Group. The complaint, filed by the Alcohol Policy Coalition, argued that the product's name and packaging have strong appeal to children and adolescents due to its association with The Simpsons television series. The Panel considered the complaint under Part 2 of the ABAC, which requires that product material present a mature approach to alcohol consumption, not encourage under-age drinking, and not have a strong appeal to children and adolescents. The determination is part of a two-stage process, following a provisional determination and additional submissions from the supplier. A companion determination, 37B/14, deals with related advertisements for the product.

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The Alcohol Beverages Advertising Code (ABAC) Adjudication Panel made a final determination regarding a complaint about the name and packaging of "Duff Beer"...

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  • File Format: PDF
  • File Size: 4.22 MB
  • Pages: 52
  • Language: EN
  • Total Downloads: 89
  • Last Updated: 4 days ago

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