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AANA_Code_for_Children_Practice_Note_V2.pdf
Preview of https://aana.com.au/ wp-content/uploads/2 022/06/AANA_Advertis ing_Code_for_Childre ns_V2.pdf
🔗 Source: aana.com.au
📊 Size: 213 KB
📄 Pages: 5 pages
⬇️ Downloads: 50

Summary

The Children's Advertising Code Practice Note provides guidance on interpreting the Code, which applies to advertisements directed primarily at children 14 years old or younger. The Code considers factors such as visual techniques, product, age of characters, storyline, visuals, language, and call to action to determine if an advertisement is directed primarily to children. The assessment requires weighing these factors, and evidence from child psychologists may be considered. The Code aims to protect children from harmful advertising and ensure responsible marketing practices.

Description

The Children's Advertising Code Practice Note provides guidance on interpreting the Code, which applies to advertisements directed primarily at children 14...

Technical Information

  • File Format: PDF
  • File Size: 213 KB
  • Pages: 5
  • Language: EN
  • Total Downloads: 50
  • Last Updated: 6 days ago

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