Mapping Allies In Campaigns.pdf

Societies include a wide range of groups that can be put on a spectrum, from those closest to the point of view of the advocates to those who actively oppose change. A horizontal line can represent this spectrum, with those who advocate change at one end and opponents at the other. A semicircle with wedges can be drawn, with active allies and opponents at the ends, passive allies in the middle, and neutral groups in the center.

Active allies are those who support the cause and are willing to take action, while passive allies may support the cause but are not actively involved. Neutral groups may be undecided or lack information about the issue. Opponents actively work against the cause.

To identify allies and opponents, consider the issue being worked on and ask who in society might be inclined to be most supportive, least supportive, or neutral. Examples of groups include unions, poor people's groups, and the business community. As participants identify groups and their location on the spectrum, they can write them into the 'pie' and discuss why people are neutral and how to move them towards becoming allies.

It's not necessary to win over the opposition to achieve social change, but rather to move some or all of the pie wedges one step in the desired direction. By shifting each wedge one step, it's likely to win even if the hardliners on the opponent's side don't budge. When developing a strategy and relevant tactics, identify which wedge is being addressed and how to move people in that direction. Consider which groups have access or credibility, which groups are not being reached, and which groups are most suited to persuade.