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Public Relations Chief.pdf

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Preview of Public Relations Chief
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📊 Size: 3.34 MB
📄 Pages: 13 pages
⬇️ Downloads: 156

Summary

The purpose of the Public Relations Chief is to create a desirable image of Scientology, combat attacks, and expose enemies. This is achieved through press stories, influencing officials, and using various communication means. The Chief must direct the Public Relations Bureau, plan campaigns, and ensure necessary actions are carried out. Additionally, they must study and use areas of suppressive violence, create artificial conflicts, and handle attacks independently. The Chief must also propose long-range promotion and efficiently carry out their duties.

When handling TV interviews, decide on the purpose, prepare answers, and do not go alone. Do not believe TV interviewers' promises, and be prepared to cut off the communication line. When handling the press, never employ an outside PRO firm, mix attacks in press statements, and have an organization photographer take photos of reporters. Maintain a 'persona grata' and 'persona non grata' list to control press access.

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Description

The purpose of the Public Relations Chief is to create a desirable image of Scientology, combat attacks, and expose enemies.

Technical Information

  • File Format: PDF
  • File Size: 3.34 MB
  • Pages: 13
  • Language: EN
  • Total Downloads: 156
  • Last Updated: 1 week ago

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