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verd_summary_report_oct13.pdf
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🔗 Source: tyndall.ac.uk
📊 Size: 1.32 MB
📄 Pages: 13 pages
⬇️ Downloads: 89

Summary

The VERD project investigated homeowners' renovation decisions, revealing that certain conditions of domestic life explain why households first start thinking about renovations. Five 'background' conditions were identified: Prioritising, Delineating, Demonstrating, Embodying, and Adapting. Balancing competing commitments with the use of space at home is particularly influential for renovation decisions. The study found that 50% of homeowners were not considering renovations, while 19% were thinking about renovations in general terms, 16% were concretely planning renovations, and 15% were finalising or in the middle of renovations. The research aimed to answer questions about why homeowners renovate, how they decide to renovate and include energy-efficiency measures, and what value propositions are attractive to renovating homeowners.

Description

The VERD project investigated homeowners' renovation decisions, revealing that certain conditions of domestic life explain why households first start thinking...

Technical Information

  • File Format: PDF
  • File Size: 1.32 MB
  • Pages: 13
  • Language: EN
  • Total Downloads: 89
  • Last Updated: 10 hours ago

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