Vaccine-Confidence-G Uide-Chapter-3.pdf

The COVID-19 pandemic has led to an "infodemic" of incorrect information, making it essential for public health immunization programs to address vaccine misinformation. A toolkit is available to equip programs with the necessary tools and information to educate providers and consumers on vaccination and build vaccine confidence. The toolkit includes resources such as a vaccine confidence guide, trainings, resource libraries, and a webinar series.

To address incorrect vaccine information, it is crucial to understand the different types of incorrect information, including misinformation, disinformation, and mal-information. A checklist is provided to help immunization programs address incorrect vaccine information, which includes understanding the types of incorrect information, using the most appropriate approach to address it, and preparing in advance for official interactions and social media responses.

Effective language for improving COVID-19 vaccine acceptance includes tailoring messages for the audience, explaining the benefits of getting vaccinated, and avoiding judgmental language. A communications cheat sheet is available to provide guidance on language that works to improve vaccine acceptance.

Key terms related to vaccine confidence include vaccine opponent, vaccine hesitant, and vaccine confident, and it is essential to understand the definitions and similar terms used in research and by organizations.

Overall, addressing incorrect vaccine information requires a comprehensive approach that includes understanding the types of incorrect information, using effective language, and preparing for various interactions, including official interactions and social media responses.