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THE-ART-JOURNAL-10-BelleEpoque-min.pdf
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🔗 Source: campari.com
📊 Size: 1.12 MB
📄 Pages: 36 pages
⬇️ Downloads: 222

Summary

In 1889, Davide Campari took the helm of the company, marking a new era of expansion and innovative marketing. The first Campari advertisement appeared in the Corriere della Sera, a Milanese daily, on January 7th, 1889, featuring a brief text and a trapezoid border evoking a chalice. This was the beginning of a new approach to marketing, which would contribute to the growth of the clientele and stimulate business beyond Milan. Davide persevered amidst social commotions and political tremors, moving the Campari laboratory to a new location and asking retailers to exhibit colorful posters featuring his top-of-the-line products, Bitter and Cordial. This set the tone for the vivid and elegant tale of Campari that continues to this day.

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Description

In 1889, Davide Campari took the helm of the company, marking a new era of expansion and innovative marketing.

Technical Information

  • File Format: PDF
  • File Size: 1.12 MB
  • Pages: 36
  • Language: EN
  • Total Downloads: 222
  • Last Updated: 2 months ago

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