DC Guidance.pdf

The Dusseldorf Circle provides guidance on the collection and processing of personal data for advertising purposes, emphasizing the need for informed and specific consent. Key points include:
1. Consent must be declared in full knowledge of the circumstances and for a specific case, with the design being understandable and concrete.
2. Consents for advertising must state the form of advertising, products or services, and advertising companies.
3. A separate text or section without other content is required for consent.
4. Written consent is generally required, with exceptions for electronic form if the declaration is recorded and accessible.
5. If consent is provided in written form with other declarations, the printing and format must distinguish it from others.
6. Written confirmation of consent is required if consent is provided in another form, unless it's in electronic form with access to revoke.
7. The double opt-in procedure is required for electronic consent to verify the declaration.
8. Data subjects have the right to object to the processing or use of their data for advertising purposes, and this objection must be implemented promptly.