UK Online Art Buying Habits 2017.pdf

- Survey Methodology: First online art sales survey by theprintspace, with 10,000 UK internet users, representing all UK internet users accurately.
- Market Size: Global market for artworks under £750 is over £40bn, with only 10% transacted online, indicating growth potential.
- Buying Habits:
- 9.5% of people buy art.
- 58% prefer limited edition photographic prints, 42% prefer limited edition prints of paintings/drawings.
- 56% spend £0-49, 30% spend £49-499, 14% spend £500+.
- 78% of prints are purchased by regular buyers (at least 3 a year).
- Online Purchasing:
- 48% have purchased art online.
- 28% prefer purchasing art online, 26% on holiday, 16% at a gallery/exhibition, 12% from the artist's site.
- 45% would consider purchasing art using online articles, 35% social media, 34% search engines.
- Motivations:
- Top reasons for purchasing art: aesthetics-decoration (53%), emotional context (41%), investment (6%).
- Top barriers to purchasing more art: affordability (60%), hassle/time (24%).
- Online Purchasing Preferences:
- Important aspects (other than price): detailed images (13%), secure payment (14%), trusted website (14%).
- Preferred buying process: planned and searched (69%), discovery and impulse (31%).