Viewing Our Media Kit.pdf

Target Audience:
- Highly educated (59% with college degree or beyond, 38% postgraduate)
- Affluent (75% HH income $50k+, 50% $75k+, 32% $100k+)
- Homeowners with disposable income and cultural buying power
- Actively involved in the community and arts support (56% more likely to support arts, 108% more likely to visit museums, 35% more likely to attend theater)

Key Benefits of KMFA Classical 89.5 Sponsorship:

- Clutter-free environment leading to better memory retention and longer listening time.
- Greater reach and frequency (3+ hours of listening per day) for underwriting messages.
- Enhanced company image as a supporter of public radio with high credibility.
- Listener reciprocity: listeners prefer to do business with companies that sponsor public radio.
- High satisfaction rates (over 80% of businesses reported meeting or exceeding marketing expectations).

Programming Highlights:

- Locally Produced and Nationally Syndicated Shows covering a diverse range of classical music genres.
- Special Programs: Classical Austin, Composers Datebook, Listen Local, Holiday Programming, Festival of Carols.

Sponsorship Opportunities:

- Program Sponsorships: Engage the highly sought-after KMFA audience through specific programs like Classical Austin or Composers Datebook.
- Email Sponsorships: Display banner ads in KMFA newsletters with links to your website for continuous engagement.
- Customizable Campaigns: Contact KMFA Underwriting ([email protected] | 512-628-4735) for tailored solutions.