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MIDAS Survey.pdf

MIDAS_Winter_2021.pdf
Preview of MIDAS Survey
🔗 Source: rajar.co.uk
📊 Size: 2.59 MB
👤 Author: ChristinaJohnson
⬇️ Downloads: 168

Summary

MIDAS Survey measures internet-delivered audio services, showing how listeners consume audio content across devices and platforms. Key findings include:
70% of 15+ adults listen to live radio,
34% to listen again/catch-up radio,
51% to on-demand music services,
76% to podcasts, and
85% to digital tracks.
Device usage varies by age, with 15-24-year-olds favoring smartphones and voice-activated speakers, while older demographics prefer traditional devices like AM/FM radio and CDs.
Podcasting leans towards male listeners, while live radio is evenly split between males and females.
On-demand music services are most popular among 15-34-year-olds.

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Description

MIDAS Survey measures internet-delivered audio services, showing how listeners consume audio content across devices and platforms.

Technical Information

  • File Format: PDF
  • File Size: 2.59 MB
  • Pages: 19
  • Language: EN
  • Author: ChristinaJohnson
  • Total Downloads: 168
  • Last Updated: 8 hours ago

Document Overview

This PDF document about MIDAS Survey provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into MIDAS Survey.

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MIDAS guideMIDAS tutorialSurvey guideSurvey tutorial

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