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Advertising Strategy And Marketing Goals

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Preview of Programmatic Ad Attitudes 2019
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Programmatic Ad Attitudes 2019 (IAB-Europe-Attitudes-to-Programmatic-Advertising-Report-2019_Sept-2019.pdf)

3.77 MBEN 27 pages
Study finds push for quality, safe ads; ads.txt adoption low on buy-side; talent shortage hinders investment; transparency lacking; in-house programmatic operations rise.
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