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Brand Personality Scale

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Preview of دانلود مقاله انگلیسی
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دانلود مقاله انگلیسی (8107-English-IranArze.pdf)

416 KBEN 10 pages
Researchers developed the University Brand Personality Scale (UBPS), a six-dimension scale consisting of prestige, sincerity, appeal, lively,
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scale دانلود مقاله انگلیسی researchers developed university brand personality dimension consisting prestige sincerity appeal lively

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