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Flip Flop Theory

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Preview of Pete Fader and Bruce Hardie have some papers on this, along with Abe.
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Pete Fader and Bruce Hardie have some papers on this, along with Abe. (palive_for_BGNBD.pdf)

59 KBEN 3 pages
The BG/NBD model can be used to compute P(alive) as the probability that a customer with purchase history (x, tx, T) is alive at time T.

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