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Television Advertising Rates

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Preview of FCC Relaxes Rules for Pay TV: Revlon Drops BBDO, NARTB in Focus
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FCC Relaxes Rules for Pay TV: Revlon Drops BBDO, NARTB in Focus (1957-09-23-BC.pdf)

7.5 MBEN 128 pages
In September 1957, the FCC slightly lifted restrictions on pay TV, while BBDO lost an $8 million Revlon account. WHO Radio in Des Moines, Iowa, boasts more regular listeners than all other state stations combined, highlighting its cost-effectiveness.
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