Partners Materials 2022-06-13 6253 KB.pdf

Alfa Laval is a global market leader and premium brand, renowned for quality products, support, service, and value for money. The company has a strong distribution culture, clear partnership structure, and transparent pricing guidelines, with over 70% of heat exchanger equipment sales going through distribution. Alfa Laval prioritizes its partners, with a commitment to not bypassing them to sell directly, and offers referral of customer enquiries, training, and support. The company has a modern product range, with next-generation heat exchangers developed with customer needs and efficiency in mind. Alfa Laval understands different partner business needs, offering tailored approaches and tools for wholesalers, engineering companies, and other partners. The company is easy to do business with, offering online tools, standardized products, and digital connections. Alfa Laval leads with the latest industry trends, including AHRI performance certification, sustainability solutions, and digital presence. Partners praise Alfa Laval for its quality products, strong technical support, and dedication to partnership development.