15528014.2019.pdf

15528014.2019.pdf
Preview of 15528014.2019.pdf
🔗 Source: eprints.whiterose.ac.uk
📊 Size: 3.32 MB
👤 Author: Ariel Chen
⬇️ Downloads: 87

Summary

The mythologization of protein is examined through a Multimodal Critical Discourse Analysis of snacks packaging, revealing how food companies market unhealthy products as healthy options by accentuating protein content, exploiting consumer beliefs, and shaping discourses of health, despite limited scientific evidence supporting high protein intake as beneficial.

Description

The mythologization of protein is examined through a Multimodal Critical Discourse Analysis of snacks packaging, revealing how food companies market unhealthy...

Technical Information

  • File Format: PDF
  • File Size: 3.32 MB
  • Pages: 24
  • Language: EN
  • Author: Ariel Chen
  • Total Downloads: 87
  • Last Updated: 1 week ago

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