Randstad Award 2016: Canada - Employer Branding: Perception Is Reality.pdf

2016_RA_Canada_-_country_report.pdf
Preview of Randstad Award 2016: Canada - Employer Branding: Perception is Reality
🔗 Source: cdn2.hubspot.net
📊 Size: 1.63 MB
👤 Author: Kramers, Eveline
⬇️ Downloads: 170

Summary

The Randstad Award 2016, a global survey on employer branding involving over 200,000 respondents across 25 countries representing 75% of the global economy, highlights that "perception is reality" when it comes to employer branding. Conducted online between September 23 and December 8, 2015, the survey included a representative sample aged 18-65 from diverse demographics including students, employed individuals, and the unemployed. The results provide valuable insights for companies aiming to shape their brand image, emphasizing that how employees and potential candidates perceive an organization significantly influences its attractiveness.

Description

The Randstad Award (2016) for Canada highlights the importance of employer branding, where perception becomes reality. Based on a global survey with over 200,000 respondents, it provides valuable insights to help companies enhance their brand appeal.

Technical Information

  • File Format: PDF
  • File Size: 1.63 MB
  • Pages: 56
  • Language: EN
  • Author: Kramers, Eveline
  • Total Downloads: 170
  • Last Updated: 4 weeks ago

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