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Science Of Choice.pdf

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Preview of Science of Choice
🔗 Source: energystar.gov
📊 Size: 5.36 MB
📄 Pages: 45 pages
⬇️ Downloads: 113

Summary

A study by Wansink, van Ittersum, and Painter (2006) demonstrated the impact of choice architecture on consumption. In an experiment with 86 nutritional science experts, two groups were given different bowl and scoop sizes at an ice cream social. The group with medium bowls and scoops was compared to the group with large bowls and scoops. Results showed that experts with large bowls and scoops ate 53% more ice cream, highlighting the significant influence of choice architecture on behavior. This concept can be applied to selling ENERGY STAR lighting by strategically designing the presentation and selection process to promote energy-efficient choices.

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Description

Experts served 31% more ice cream with large bowls and scoops.
Choice architecture influences decisions, as seen in a study with 86 nutritional experts.
This concept applies to selling ENERGY STAR lighting.

Technical Information

  • File Format: PDF
  • File Size: 5.36 MB
  • Pages: 45
  • Language: EN
  • Total Downloads: 113
  • Last Updated: 10 hours ago

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