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Small Town Energy Efficiency: The STEP-UP Program In University Park, Maryland.pdf

d2-wilson.pdf
Preview of Small Town Energy Efficiency: The STEP-UP Program in University Park, Maryland
🔗 Source: www1.eere.energy.gov
📊 Size: 657 KB
👤 Author: STEP-UP
⬇️ Downloads: 159

Summary

The DOE Residential Energy Efficiency Solutions document highlights the "Small Towns: Unique Markets and Messages" initiative led by Chuck Wilson, STEP-UP Program Director. This 3-year grant (August 2010 - July 2013) aims to create a model energy transformation program for small towns in the U.S., specifically University Park, Maryland (UP), with a population of 2,500.

Key points:

- Target Audience: Small towns with limited resources, volunteer councils, and modest budgets, reflecting the majority of U.S. residents living in areas with populations under 25,000.

- Approach: Leveraging low-cost social marketing through established neighborhood channels like newsletters, town events, direct mailing, STEP house parties, yard signs, and peer-to-peer communication to promote energy efficiency.

- Cost Efficiency: While marketing typically accounts for >30% of a typical efficiency program's budget, STEP utilizes only 3%, showcasing its cost-effectiveness.

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Description

The DOE's STEP-UP program aims to transform University Park, Maryland, into a model community for energy efficiency, providing a blueprint for similar small U.S. towns with limited resources and energy expertise. Using low-cost social marketing strategies, the project addresses the unique needs of these communities.

Technical Information

  • File Format: PDF
  • File Size: 657 KB
  • Pages: 11
  • Language: EN
  • Author: STEP-UP
  • Total Downloads: 159
  • Last Updated: 3 days ago

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This PDF document about Small Town Energy Efficiency: The STEP-UP Program in University Park, Maryland provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Small Town Energy Efficiency: The STEP-UP Program in University Park, Maryland.

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Small guideSmall tutorialTown guideTown tutorialEnergy guideEnergy tutorialEfficiency: guideEfficiency: tutorialSTEP-UP guideSTEP-UP tutorialProgram guideProgram tutorialUniversity guideUniversity tutorialPark, guidePark, tutorialMaryland guideMaryland tutorial

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