Youtubekanal.pdf

The European Space Agency's Rosetta mission used social media to reach new audiences and inspire people with its once-in-a-lifetime event, harnessing outlets like Twitter, Facebook, Instagram, Flickr, YouTube, Google+, and SoundCloud. The mission had its own social media accounts, including @ESARosetta on Twitter, the Rosetta Mission Facebook page, and the rosettamission Instagram account, which were used alongside traditional reporting lines to build awareness. The Rosetta blog acted as a bridge between classic social media and traditional reporting, providing in-depth information and updates on the mission, and receiving over 5.5 million views in November 2014. The @ESARosetta Twitter account was the first first-person Twitter account for a spacecraft, translating technical information into updates of 140 characters or less.