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2014_email_audit_webinar.pdf
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🔗 Source: internetsociety.org
📊 Size: 625 KB
👤 Author: craig spiezle
⬇️ Downloads: 149

Summary

The Online Trust Alliance (OTA) conducted a 2014 Email Integrity Audit, analyzing nearly 800 websites across various sectors, including banking, retail, social media, and government. The audit evaluated email authentication practices, such as SPF, DKIM, and DMARC, and found that only 8.3% of consumer-facing brands had fully implemented these protocols. The top 100 internet retailers led in SPF and DKIM adoption, but lagged behind in DMARC adoption. The social media sector had the highest DMARC adoption rate, while the federal government sector scored the lowest in email authentication adoption. Implementing these protocols can help protect consumers from malicious emails, improve brand reputation, and enhance email deliverability. Experts from Twitter and Publishers Clearing House noted that DMARC has been effective in reducing forged emails and protecting users.

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Description

The Online Trust Alliance (OTA) conducted a 2014 Email Integrity Audit, analyzing nearly 800 websites across various sectors, including banking, retail, social...

Technical Information

  • File Format: PDF
  • File Size: 625 KB
  • Pages: 10
  • Language: EN
  • Author: craig spiezle
  • Total Downloads: 149
  • Last Updated: 1 month ago

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