State Of The Connected Customer: Insights From 6,700+ Consumers And Business Buyers.pdf

state-of-the-connected-customer-report-second-edition2018.pdf
Preview of State of the Connected Customer: Insights from 6,700+ Consumers and Business Buyers
🔗 Source: salesforce.com
📊 Size: 4.3 MB
📄 Pages: 58 pages
⬇️ Downloads: 36

Summary

Salesforce Research surveyed over 6,700 consumers and business buyers worldwide to discover how customer expectations of companies are changing, which emerging technologies are influencing the future of customer experience, and why customer trust is increasingly important, and how companies can foster it.

Customers are firmly in control of their relationships with companies and seek differentiated experiences based on trust and understanding. 80% of customers say the experience a company provides is as important as its products and services.

70% of customers say connected processes are very important to winning their business.

56% of customers actively seek to buy from the most innovative companies.

86% of customers are more likely to trust companies with their relevant information if they explain how it provides a better experience.

Description

Document en en

Technical Information

  • File Format: PDF
  • File Size: 4.3 MB
  • Pages: 58
  • Language: EN
  • Total Downloads: 36
  • Last Updated: 3 weeks ago

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