Destination Management Plan Highlights.pdf

Securing Maine's Future Economy & Environment

This plan outlines the strategic vision for Maine’s tourism industry, aiming to balance economic growth with environmental stewardship. Driven by stakeholder input from surveys, town hall meetings, and interviews, the five strategic imperatives are:

1. Optimize Long-Term Economic Impact: Attract diverse visitors aligned with Maine's unique experiences while prioritizing sustainable tourism practices.
2. Enhance Organizational Effectiveness: Streamline Office of Tourism tools and resources to support its mission and foster a productive team culture.
3. Prioritize Collaboration & Partnership: Build strategic partnerships within Maine to enhance the visitor experience and leverage shared resources.
4. Advance Destination Development: Integrate cultural, historical, and community assets into tourism promotion while supporting small businesses and preserving Maine's distinct character.
5. Promote Destination Stewardship: Encourage responsible travel practices, distribute visitation across seasons and regions, and protect Maine’s natural and cultural resources for future generations.

Key findings from traveler sentiment research highlight:

A desire for a balance between urban and rural experiences, vibrant nightlife and relaxation.
Appreciation for Maine's stunning landscapes, wildlife, culinary delights, and year-round activities.
Increasing interest in sustainable travel options and responsible tourism practices.

Adopting nine stewardship principles will guide the Office of Tourism:

Collaboration & education to empower the industry
Unified brand and elevated visitor experience
Storytelling showcasing Maine's diverse history and culture
Preservation and celebration of authentic Maine character
Responsible practices protecting flora, fauna, and aquatic environments
Promotion of both iconic destinations and hidden gems
Safeguarding natural assets and off-the-beaten-path locations
Support for local businesses
Workforce development to ensure a vibrant tourism sector.