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TFWA World Exhibition & Conference Workshop Programme Announced.pdf

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Preview of TFWA World Exhibition & Conference Workshop Programme Announced
🔗 Source: tfwa.com
📊 Size: 31 KB
👤 Author: DS2
⬇️ Downloads: 236

Summary

The TFWA World Exhibition & Conference workshop programme has been announced, with a focus on digital technology. The programme includes several workshops, starting with "Digital Focus" on October 3rd, which will explore digital marketing initiatives and solutions for airports, retailers, and brands. The workshop will feature speakers from Portland Design, The Blueprint Partnership, and Lagardère Travel Retail.

On October 4th, the "Inflight Focus" workshop will examine the challenges and opportunities in airline retail, with a panel of industry experts including Inflight Sales Group Europe president Karen Durban-Villeval and L'Oréal Luxe Travel Retail EMEA commercial development manager Cyril Coulareau.

The TFWA Research workshop will present highlights and key findings of the association's recent research studies, including traffic reports and trend-watching initiatives. The workshop will take place on October 4th from 6:00pm to 7:00pm at Auditorium K, Palais des Festivals.

The week will conclude with the TFWA DIGITAL VILLAGE, where an Ideas Lab curated by Portland Design will offer exhibitors and visitors the opportunity to share insights and ideas on how new technology can benefit brands, retailers, and landlords. The workshops are open to all delegates at the TFWA World Exhibition & Conference and can be pre-registered by emailing [email protected].

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Description

Digital high on the agenda as this year’s TFWA World Exhibition & Conference workshop programme is announced. The impact and potential of new technology will be a strong theme. Workshops kick off on October 3rd with a session on digital marketing to travellers.

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  • File Format: PDF
  • File Size: 31 KB
  • Pages: 2
  • Language: EN
  • Author: DS2
  • Total Downloads: 236
  • Last Updated: 7 days ago

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