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Dermalogica, a professional skincare brand with global reach, faced the challenge of managing fraud while maintaining a positive customer experience. With both professional and consumer online sales, a one-size-fits-all solution wasn't feasible. They partnered with Stripe's Radar for Fraud Teams to customize their approach.

Key Achievements:

- Reduced Fraud Rates by Half: In the first six months, Dermalogica achieved fraud rates well below typical e-commerce benchmarks, cutting them in half.
- Low False Positives: Customized rules ensure a low false positive rate for professional customers, protecting their business while preventing fraudulent charges.
- Flexibility and Optimization: Radar's machine learning models adapt through nightly training, and built-in experimentation helps fine-tune fraud management strategies.
- Powerful Data Integration: Leveraging Stripe's vast network data (including 89% chance of card usage history), Radar identifies legitimate customers and blocks fraud effectively.

Features of Stripe Radar:

- Customizable Lists: Block or allow specific customers/fraudsters.
- Flexible Risk Thresholds: Set custom rules for risk management.
- Advanced Analytics: Identify patterns and fraudulent activities.
- Continuous Improvement: Experimentation infrastructure aids in optimizing fraud detection models.

Benefits:

- Increased confidence in online transactions.
- Seamless ordering experience for professional customers.
- Proactive fraud protection for high-value products.
- Optimized fraud management through data-driven insights.