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64 Percent Of Millennials.pdf

True-Luxury Global Consumer Insight 2019 - Plenary - vMedia.pdf
Preview of 64 percent of Millennials
🔗 Source: media-publications.bcg.com
📊 Size: 2.97 MB
👤 Author: Microsoft Office User
⬇️ Downloads: 218

Summary

The 2019 BCG-Altagamma True-Luxury Global Consumer Insight study found that the luxury market reached ~920 B€ in 2018, with 4-5% annual expected growth until 2025. Personal luxury reached 330 B€ in 2018, expected to grow at ~3%, while experiential luxury reached 590 B€, expected to grow at ~5%. Millennials are predicted to grow from ~32% to ~50% of the personal luxury market by 2025, driving 130% of market growth. Gen Z represents ~4% of personal luxury but has distinct behaviors and values, with 67% influenced by sustainability and 57% considering resale value. True-Luxury consumers generate ~30% of the global luxury market, with the largest contribution to growth coming from Status Seeker, Little Prince, and Fashionista segments.

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The 2019 BCG-Altagamma True-Luxury Global Consumer Insight study found that the luxury market reached ~920 B€ in 2018, with 4-5% annual expected growth until...

Technical Information

  • File Format: PDF
  • File Size: 2.97 MB
  • Pages: 49
  • Language: EN
  • Author: Microsoft Office User
  • Total Downloads: 218
  • Last Updated: 1 week ago

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