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Jenise Osani, Director of Marketing & Ecommerce at OUC, shares her experiences and insights in the energy industry. She joined OUC in 2009, drawn to the company's focus on sustainability, and has since worked to transform the company's connection to customers through marketing, communications, and design solutions. Osani notes that the energy industry has accelerated rapidly, with a shift from thinking to doing and a greater willingness to take risks, and that customer expectations have changed, with demands for instant and accurate information. She finds inspiration in various sources, including theme parks, smart home devices, and industry leaders, and believes in the importance of collaboration and staying open to new ideas. Osani's marketing philosophy is centered on design thinking, solving hard problems with creativity, and keeping the customer at the center. She advises women aspiring to join the energy industry to be patient, ask questions, and own their unique perspectives, and defines the energy industry as "vital" due to its dynamic and evolving nature.