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CNHC Advertising Guidelines.pdf

advertising6-046.pdf
Preview of CNHC Advertising Guidelines
🔗 Source: acupuncturesociety.org.uk
📊 Size: 153 KB
👤 Author: Matt
⬇️ Downloads: 75

Summary

CNHC has produced a guidance sheet on advertising for registered practitioners, emphasizing the importance of accurate and non-misleading advertisements. The CNHC Code of Conduct, Performance and Ethics states that advertisements must not be false, unfair, or exaggerated, and practitioners must not claim their skills or facilities are better than others. The Advertising Standards Authority (ASA) and Committee on Advertising Practice (CAP) also provide guidelines, requiring evidence-based claims and prohibiting unsubstantiated statements. Practitioners can use testimonials with permission, but must hold documentary evidence. The CAP Code applies to online advertising, and health professionals must provide suitable credentials to offer advice or treatment. CNHC encourages practitioners to review their advertising against the CAP Code and seek advice from their professional associations or the CAP Copy Advice Team.

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Description

CNHC has produced a guidance sheet on advertising for registered practitioners, emphasizing the importance of accurate and non-misleading advertisements.

Technical Information

  • File Format: PDF
  • File Size: 153 KB
  • Pages: 5
  • Language: EN
  • Author: Matt
  • Total Downloads: 75
  • Last Updated: 1 month ago

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This PDF document about CNHC Advertising Guidelines provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into CNHC Advertising Guidelines.

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