Digital Media Consumers.pdf

paypal-us-gaming-and-ebooks-study.pdf
Preview of Digital Media Consumers
🔗 Source: paypalobjects.com
📊 Size: 3.75 MB
👤 Author: O'Malley, Melissa
⬇️ Downloads: 150

Summary

US digital media consumers are growing due to convenient online marketplaces, accessible devices, and reliable content storage and streaming. A 10-market survey of 10,000 consumers examined digital media consumption, revealing key takeaways:
eBooks: 60% of Americans read on tablets, 27% of non-Millennials are interested in Romance, and 85% prefer Amazon due to brand recognition and multi-device support.
Games: 78% of US game consumers play on smartphones, women prefer casual genres, and console gamers buy new content twice as fast as on PC.
Payments: 21% prefer Amazon Payments for non-gaming content, while PayPal is the eWallet of choice for gamers due to its compatibility with popular gaming marketplaces.

Description

US digital media consumers are growing due to convenient online marketplaces, accessible devices, and reliable content storage and streaming.

Technical Information

  • File Format: PDF
  • File Size: 3.75 MB
  • Pages: 13
  • Language: EN
  • Author: O'Malley, Melissa
  • Total Downloads: 150
  • Last Updated: 4 weeks ago

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This PDF document about Digital Media Consumers provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Digital Media Consumers.

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