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DAFTAR PUSTAKA-Alfredo Cahya Apriadhika-C1B019035-Skripsi-2023.pdf

🔗 Source: repository.unsoed.ac.id

📊 Size: 344 KB

👤 Author: User

⬇️ Downloads: 407

Summary

The provided text is a list of references in Indonesian and English, citing various authors and their research papers on topics related to brand experience, brand loyalty, customer satisfaction, and marketing. The references cover a range of studies on the impact of brand experience on loyalty, the role of trust and satisfaction in building brand loyalty, and the effects of self-congruity and brand image on consumer behavior. The list includes papers from international journals such as the Journal of Marketing, Journal of Business Research, and Journal of Retailing and Consumer Services, as well as Indonesian journals and theses.

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Description

The provided text is a list of references in Indonesian and English, citing various authors and their research papers on topics related to brand experience,...

Technical Information

File Format: PDF
File Size: 344 KB
Pages: 5
Language: EN
Author: User
Total Downloads: 407
Last Updated: 1 week ago

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