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6-Natural-FMCG-Products-and-their-Advertisements.pdf
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🔗 Source: mcu.ac.in
📊 Size: 689 KB
👤 Author: hp
⬇️ Downloads: 307

Summary

The study analyzes advertisements of natural FMCG products from 2018-2020 to identify elements that attract consumer attention. It finds that creative advertisements can create an emotional connect with viewers, increasing demand and sales. The study examines the impact of advertising on consumer perception, citing examples of successful creative campaigns by Ogilvy & Mather, such as Fevicol and Madhya Pradesh Tourism. It concludes that a balance between creativity and information is key to effective advertising, as 64% of people tend to skip non-creative commercials.

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Description

The study analyzes advertisements of natural FMCG products from 2018-2020 to identify elements that attract consumer attention.

Technical Information

  • File Format: PDF
  • File Size: 689 KB
  • Pages: 9
  • Language: EN
  • Author: hp
  • Total Downloads: 307
  • Last Updated: 2 weeks ago

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