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Leer El Informe Completo.pdf

362495.en.IDC-the-business-value-of-primetime.pdf

🔗 Source: landing.adobe.com

📊 Size: 151 KB

📄 Pages: 14 pages

⬇️ Downloads: 89

Summary

IDC's study of Adobe Primetime, a multiscreen TV platform, found that programmers using the platform increased average viewer engagement time by 24% and witnessed a 12% increase in the number of viewers, resulting in a considerable increase in subscription and advertisement revenue. The study also found that programmers accelerated the time to market for OTT video services, increased developer and broadcast operations staff productivity, and reduced the reliance on IT staff. IDC projects a five-year ROI of 385% and a payback period of 10 months, with average annual benefits of $122K per 100,000 viewers. Key benefits include a 59% reduction in developer time required to deliver OTT video services, a 50% reduction in IT staff time required to support digital rights management, and a 71% reduction in IT staff time to support authentication.

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Description

IDC's study of Adobe Primetime, a multiscreen TV platform, found that programmers using the platform increased average viewer engagement time by 24% and...

Technical Information

File Format: PDF
File Size: 151 KB
Pages: 14
Language: EN
Total Downloads: 89
Last Updated: 1 week ago

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