Adopting A Gender Lens In Business.pdf

Self Help Africa's approach to adopting a gender lens in business prioritizes facilitating dynamic and competitive businesses, recognizing that gender equality is crucial for success in an increasingly competitive global environment. Research shows that diverse groups outperform homogeneous ones, leading to higher levels of creativity, innovation, and success. Adopting a gender lens generates a positive impact on businesses and society, improving business performance, increasing efficiency and market share, and enhancing employee satisfaction and retention. Gender equality is a fundamental human right and a necessary foundation for a peaceful, prosperous, and sustainable world, as recognized by the UN's Sustainable Development Goal 5. However, integrating gender equality in business is challenging due to factors like legal discrimination, social norms, and education and skills gaps. A gender-inclusive business model operates with the dual purpose of generating profit and having a tangible effect on low-income people's welfare, promoting women's economic empowerment. The UN Global Compact's Women's Empowerment Principles provide a framework for businesses to empower women in the workplace, marketplace, and community.