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Https://business.ado Be.com/content/dam/d X/au/en/resources/re Ports/dia/8450727_AP AC_FY23Q2_DX_FoD-(Fu TureofDX)PromoKit_Lo Calised_.pdf

8450727_APAC_FY23Q2_DX_FoD-FutureofDXPromoKit_Localised_Whitepaper_FA.pdf
Preview of https://business.ado be.com/content/dam/d x/au/en/resources/re ports/dia/8450727_AP AC_FY23Q2_DX_FoD-(Fu tureofDX)PromoKit_Lo calised_
🔗 Source: business.adobe.com
📊 Size: 16.98 MB
📄 Pages: 28 pages
⬇️ Downloads: 36

Summary

An Adobe report on the future of digital experiences reveals that customer expectations are evolving, and to stay relevant, brands must think ahead and secure loyalty. A global survey of 13,000 consumers and 4,250 marketing and CX pros found key takeaways, including: younger consumers have high CX standards, brands and consumers disagree on CX quality, and new experiences, digital tech, and generative AI will play a major role in improving CX. The digital economy provides consumers with convenience, creativity, and community, with 51% prioritizing convenience, 16% creativity, and 20% community, although Gen Z consumers rank creativity and convenience nearly equally.

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Description

An Adobe report on the future of digital experiences reveals that customer expectations are evolving, and to stay relevant, brands must think ahead and secure...

Technical Information

  • File Format: PDF
  • File Size: 16.98 MB
  • Pages: 28
  • Language: EN
  • Total Downloads: 36
  • Last Updated: 2 days ago

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