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Latinx Digital Lives.pdf

the-online-lives-latinx-consumers.pdf

🔗 Source: nielsen.com

📊 Size: 2.41 MB

📄 Pages: 52 pages

⬇️ Downloads: 326

Summary

US Hispanics are rapidly adopting technology, driving cultural inclusivity and civic representation, and influencing the new American mainstream. They prioritize cultural connectivity, authenticity, and nuanced content, with 73% agreeing that continuing family cultural traditions is important and 73% considering their cultural/ethnic heritage a key part of their identity. As tech adopters and adapters, US Hispanics over-index in social media, digital music, and online activities, with 35% trying new technology products first and 54% willing to pay more for top-quality electronics. They are digitally dynamic, smartphone-reliant, and avid social networkers, with 60% born or growing up in the internet age and 99% of households having wireless-phone service. US Hispanics also over-index in online shopping and research, using search engines and apps to gather product information and deals.

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Description

US Hispanics are rapidly adopting technology, driving cultural inclusivity and civic representation, and influencing the new American mainstream.

Technical Information

File Format: PDF
File Size: 2.41 MB
Pages: 52
Language: EN
Total Downloads: 326
Last Updated: 19 hours ago

Document Overview

This PDF document about Latinx Digital Lives provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Latinx Digital Lives.