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- Campaign Title: "Discover the 3 Delicious Flavors of Sliced Cheese! Campaign ~ Let's Travel the World of Breakfasts with Wally ~"
- Duration: February 1, 2015 (Monday) to March 31, 2015 (Tuesday)
- Organizer: Snow Brand Milk Products Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Keiji Nishio)
- Campaign Details:
- Two types of lottery: Open Lottery (answer a quiz to enter) and Closed Lottery (enter by purchasing target products)
- Open Lottery Prizes: Pair trip to Britain for 1 winner, "Balmyuda The Toaster" for 20 winners
- Closed Lottery Prizes: Original mug set (pair) for 333 winners, original eco-bag for 3,000 winners (1,000 per course)
- Campaign Site: (opens February 1)
- Entry Period: February 1, 2015 (Monday) to March 31, 2015 (Tuesday), postmarked
- Eligibility: Nationwide
- Entry Methods:
- Open Lottery: Web entry only via campaign site
- Closed Lottery: Entry by mail (using a dedicated entry form or a postcard) or web upload of receipt image
- Target Products: "Sliced Cheese (7 slices)", "Melt-in-your-mouth Sliced Cheese (7 slices)", "Crispy Melt-in-your-mouth Sliced Cheese (7 slices)" (3 products in total)
- Notification Methods: Product packaging, in-store promotional tools, Cookpad site, Snow Brand Milk Products website, dedicated campaign site
- Special Content: Create a self-portrait and explore Wally's picture book world, share as wallpaper or icon on SNS
- Cookpad Corner: "Simple World Breakfast Recipes" featuring Wally's introductions and the 3 delicious flavors of sliced cheese
- Inquiries: Snow Brand Milk Products "Sliced Cheese 3 Delicious Flavors Campaign" team, Phone: 0120-181-941 (10:00-17:00, excluding weekends and holidays, open during campaign period: January 20, 2015 - April 30, 2015)
- Copyright: Where’s Wally? © DreamWorks Distribution Limited. All rights reserved.