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🔗 Source: ir.uitm.edu.my
📊 Size: 115 KB
📄 Pages: 5 pages
⬇️ Downloads: 71

Summary

This study examines the influence of destination image formation on intention to visit Banda Hilir, Melaka, aiming to determine the relationship between destination image formation and intention to visit, and identify the most agreeable dimension of destination image formation that influences intention to visit. A descriptive research approach was used, with 50 questionnaires distributed to tourists in the area, and data analyzed using SPSS. The study found that destination image formation has a significant influence on intention to visit, with organic, induced, and complex images all playing a role.

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Description

This study examines the influence of destination image formation on intention to visit Banda Hilir, Melaka, aiming to determine the relationship between...

Technical Information

  • File Format: PDF
  • File Size: 115 KB
  • Pages: 5
  • Language: EN
  • Total Downloads: 71
  • Last Updated: 1 week ago

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