Download (154kB).pdf

BAB 5.pdf
Preview of Download (154kB)
🔗 Source: repository.upnvj.ac.id
📊 Size: 150 KB
👤 Author: hp
⬇️ Downloads: 57

Summary

Penelitian ini membuktikan bahwa terdapat pengaruh tayangan iklan Nu Green Tea di Instagram versi NCT 127 terhadap minat beli, dengan korelasi yang kuat dan signifikan. Hasil penelitian menunjukkan bahwa 70,5% variabel minat beli dipengaruhi oleh tayangan iklan, sedangkan 29,5% dipengaruhi oleh faktor lain. Peneliti merekomendasikan agar produsen Nu Green Tea terus membuat iklan yang lebih kreatif, menggandeng brand ambassador yang mewakili semua kalangan, dan menjaga kualitas produk. Peneliti juga berharap agar penelitian berikutnya dapat lebih mengkaji dan mempelajari fenomena tayangan iklan terhadap minat beli dengan penggunaan media sosial Instagram.

Description

Penelitian ini membuktikan bahwa terdapat pengaruh tayangan iklan Nu Green Tea di Instagram versi NCT 127 terhadap minat beli, dengan korelasi yang kuat dan...

Technical Information

  • File Format: PDF
  • File Size: 150 KB
  • Pages: 3
  • Language: EN
  • Author: hp
  • Total Downloads: 57
  • Last Updated: 1 month ago

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