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ABSTRAK.pdf

🔗 Source: repo.uinsatu.ac.id

📊 Size: 175 KB

👤 Author: core i3

⬇️ Downloads: 39

Summary

This thesis analyzes factors of purchasing power and lifestyle considered by consumers in buying decisions of OPPO mobile phones at Mall Malang Town Square Mall Malang. The research aims to identify factors that influence consumer purchasing decisions, including income, price, activity, and opinion. The study used quantitative research with probability sampling, collecting data from 100 respondents. The results show that income and activity factors are the most considered by consumers in purchasing decisions.

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Description

This thesis analyzes factors of purchasing power and lifestyle considered by consumers in buying decisions of OPPO mobile phones at Mall Malang Town Square...

Technical Information

File Format: PDF
File Size: 175 KB
Pages: 2
Language: EN
Author: core i3
Total Downloads: 39
Last Updated: 1 week ago

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