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Face Mask Buying Decision.pdf

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Preview of Face Mask Buying Decision
🔗 Source: repository.upnvj.ac.id
📊 Size: 361 KB
📄 Pages: 16 pages
⬇️ Downloads: 123

Summary

Penelitian ini membahas tentang pengaruh persepsi kualitas, citra merek, dan electronic word of mouth terhadap keputusan pembelian produk masker wajah Camille. Variabel-variabel yang diteliti meliputi keputusan pembelian, persepsi kualitas, citra merek, dan electronic word of mouth. Penelitian ini menggunakan metode probability sampling dengan jenis purposive sampling, dan sampel yang diambil berjumlah 96 responden yang memenuhi kriteria tertentu, yaitu responden dengan minimal usia 15 tahun, berdomisili Jabodetabek, dan pernah menggunakan produk masker wajah merek Camille.

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Description

Penelitian ini membahas tentang pengaruh persepsi kualitas, citra merek, dan electronic word of mouth terhadap keputusan pembelian produk masker wajah Camille.

Technical Information

  • File Format: PDF
  • File Size: 361 KB
  • Pages: 16
  • Language: EN
  • Total Downloads: 123
  • Last Updated: 1 week ago

Document Overview

This PDF document about Face Mask Buying Decision provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Face Mask Buying Decision.

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